Atypon

Nature and Nurture: 6 Things Every Publisher Should Know About Marketing Content

Publishers are natural content marketers—while other industries must generate new content to be successful “content marketers,” publishers already have a treasure trove of it and create more every day. 

But scholarly and professional publishers have traditionally seen themselves as content curators and nurturers, not content marketers. Much of their staff were—or still are—scholars and professionals in their respective fields, after all. 

PRODUCT

Atypon Link

Atypon has upgraded its Atypon Link platform and enhanced the functionality to assist publishers to manage their subscriptions and user accounts.

Feature

Open access looks set to shake up the humanities and social sciences book landscape for the better, reports Rebecca Pool

Interview

Nigel Lee, CEO at Glasstree Academic Publishing, describes how he wants to transform scholarly communications