Literatum, Atypon’s online publishing platform, gives publishers the technology they need to give their readers the content they want and the experiences they expect.
Publishers are natural content marketers—while other industries must generate new content to be successful “content marketers,” publishers already have a treasure trove of it and create more every day.
But scholarly and professional publishers have traditionally seen themselves as content curators and nurturers, not content marketers. Much of their staff were—or still are—scholars and professionals in their respective fields, after all.
Atypon has upgraded its Atypon Link platform and enhanced the functionality to assist publishers to manage their subscriptions and user accounts.