Atypon

PRODUCT

Literatum

Annual Reviews has relaunched its publications and corporate website on Atypon’s Literatum, the scholarly publishing industry’s most widely used online publishing platform

Nature and Nurture: 6 Things Every Publisher Should Know About Marketing Content

Publishers are natural content marketers—while other industries must generate new content to be successful “content marketers,” publishers already have a treasure trove of it and create more every day. 

But scholarly and professional publishers have traditionally seen themselves as content curators and nurturers, not content marketers. Much of their staff were—or still are—scholars and professionals in their respective fields, after all. 

PRODUCT

Literatum

Atypon has added enhancements to Literatum, the online publishing platform for the professional and scholarly publishing industry.

Atypon’s universal content type technology, known as Digital Objects, assigns a DOI (digital object identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualisations. Each digital object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.

PRODUCT

Atypon Link

Atypon has upgraded its Atypon Link platform and enhanced the functionality to assist publishers to manage their subscriptions and user accounts.