Atypon

Nature and Nurture: 6 Things Every Publisher Should Know About Marketing Content

Publishers are natural content marketers—while other industries must generate new content to be successful “content marketers,” publishers already have a treasure trove of it and create more every day. 

But scholarly and professional publishers have traditionally seen themselves as content curators and nurturers, not content marketers. Much of their staff were—or still are—scholars and professionals in their respective fields, after all. 

PRODUCT

Atypon Link

Atypon has upgraded its Atypon Link platform and enhanced the functionality to assist publishers to manage their subscriptions and user accounts.

Feature

Cartoon abstracts are a very effective way to bring research to life, writes Daniel Pullin

Analysis and opinion
Interview

Judy Verses is executive vice president for research at John Wiley and Sons

Feature

From pilots to practice, more and more publishers are warming to open peer review, reports Rebecca Pool