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CCC's Rightslink service

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Elsevier is expanding its partnership with Copyright Clearance Center to use CCC’s Rightslink service. This online platform helps publishers to market and monetise the rights to content.

A new reprint-ordering capability follows Elsevier’s initial adoption of Rightslink in 2007 to handle copyright permissions for Elsevier’s journals. Rightslink is an online e-commerce service that allows content users to instantly license content and order reprints online.

'We’re already using Rightslink to automate copyright permissions across a wide range of Elsevier content and the service has performed exceptionally well while getting very positive feedback from our customers,' said Luis Portero, Elsevier’s vice president of commercial sales, US Journals. 'Now Rightslink lets our journal readers efficiently order reprints directly from ScienceDirect content pages online, providing a fast and easy transaction. It is also integrated into our print-and-delivery business process, giving us enhanced global operational efficiencies.'