World Scientific Publishing chooses DataSalon's MasterVision

World Scientific Publishing has adopted DataSalon's MasterVision service. The aim, according to World Scientific, is to gain a better understanding of the publisher's customer base and to further develop its business.

MasterVision gives World Scientific a complete ‘single customer view’ of all its customers and contacts, incorporating subscribers, authors, books, article sales, usage and denials. This should enable valuable customer information to be easy to interrogate, and accessible to a wide range of staff from different departments and locations - so providing better workflows and greater efficiency.

World Scientific staff will use the new insights to increase revenues by: upselling and cross-selling related publications; focused renewal activities based on consolidated subscription data; identification of strong new prospects by demonstrating unmet demand for World Scientific content based on denials and editorial activity; and helping libraries to make informed and evidence-based purchasing decisions.

'World Scientific is delighted to be working with DataSalon,' commented Ken Lillywhite, journal director. 'We have licensed MasterVision to give us a clearer understanding of the relationships between our individual customers and their institutions. We expect MasterVision to provide extremely valuable insight to enable us to carry out more targeted sales and marketing campaigns.'