RCNi scoops digital publishing award

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RCNi, publisher of the weekly Nursing Standard, has won 'Digital Brand of the Year' at the 2015 PPA Digital Awards.

The title was awarded to RCNi for its recent re-branding exercise, which included developing a new website complete with specialist content, discussion forum and interactive tools to support nurses throughout their careers.

The judges said of RCNi’s entry: 'Our judges thought that this was an excellent example of a professionally executed re-branding exercise. The platform is wonderful to use and the quality of the content provided is always high.

'Overall our judges were impressed with the rounded approach taken to getting the business back to growth, along with the continual development across a growing portfolio of digital products. A deserved and popular winner of this category for 2015.'

The PPA Digital Awards celebrate the best digital talent across consumer magazine and business media brands. The event showcased 27 winners across a range of categories including Digital Brand of the Year, Digital Publishing Company of the Year, and Website of the Year.

Rachel Armitage, managing director of RCNi, said: 'I want to thank the PPA judges for awarding RCNi Digital Brand of the Year. Our team has worked incredibly hard to re-brand RCNi. Receiving this award from an organisation as trusted as PPA is a wonderful achievement and we are delighted that our efforts have been recognised as an example of digital excellence.'