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ProQuest appoints Kristi Marchbanks as senior vice president

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ProQuest has named Kristi Marchbanks as its senior vice president for global sales, marketing and customer experience. In her new role, Marchbanks will lead the development and execution of innovative go-to-market strategies across the ProQuest enterprise.

'Kristi brings tremendous experience in guiding marketing organisations to drive overall profitable change,' said Kurt Sanford, ProQuest CEO. 'We’re delighted to have her join our senior leadership team.'
 
Marchbanks is known for her ability to identify new market and revenue opportunities and develop inventive strategies and solutions. She joins ProQuest after spending more than 15 years leading marketing, sales and customer experience at various organisations, including GrowLife E-Commerce, Corbis and SeaBright Holdings. At Amazon.com, she was business unit executive and created the company’s first business-to-business strategy. She was also CEO of SeaTab Software, a business intelligence company.
 
Marchbanks began her professional career at IBM, where she held key sales and service roles. She then joined Eastman Kodak and over five years held a series of sales and service management roles, ending up as leader of the company’s North America imaging business unit. She will be based in ProQuest’s Seattle office.