OpenAthens launches new identity

Single sign-on provider OpenAthens has launched a new user-centred identity, intended to embody the software providers’ mission to make access to knowledge easy for its customers and end users.

In 2018, the software provider conducted research into the challenges faced by the modern librarian in which 99 per cent of respondents reported an increase in demand for remote access to library resources amongst students and researchers.

This increasingly flexible mobile approach to studying and working has seen libraries adapt to provide digital content that can be accessed and consumed from anywhere. Librarians now need far greater technical expertise than ever before in order to help users with authentication and access.

Jon Bentley, commercial director at OpenAthens, said: 'Our new brand is a result of a lot of conversations with our communities, and we’re proud to say the whole team has engaged with the entire process and wholeheartedly embraced our renewed values.

'We are a service provider at our core and we are committed to helping our customers to use the technology to support learning and research and all the marvellous things that can lead to. We think the all new and improved OpenAthens brand fully represents this ethos. We’re excited to see what everyone thinks!'