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Nielsen launches service to analyse book sales in Brazil

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Nielsen BookScan, which measure book retail sales, has launched its service in Brazil. Brazil becomes the tenth market covered by Nielsen BookScan, joining the UK, Ireland, the USA, Australia, New Zealand, South Africa, Italy, Spain and India.

Nielsen BookScan Brazil will collect sales of print books directly from retailers. In a typical week it will measure combined sales volume of over 600,000 units with a value in excess of R$20m.

Jonathan Nowell, president of Nielsen Book, explained: 'We’re keen to develop our service in Brazil because of the enormous potential of a booming publishing market there. With a population of nearly 200 million starting to educate themselves, I think publishers and retailers have tremendous opportunities ahead.'

In Brazil, the Nielsen BookScan panel - which covers print books - will collect the number of books sold, the format and price. It will also allow publishers and booksellers to see the retail price and actual selling price (ASP) to show the level of discounting in the market.

Luiz Gaspar, who will lead Nielsen BookScan in Brazil, said: 'For the first time, Brazilian publishers and booksellers will have a definitive, independent market measure, rather than relying on sales reporting from individual retailers and publishers, which does not provide actual sales to the consumer. Nielsen BookScan will now provide that accuracy and not just sales of bestsellers, but all titles that make a sale will be recorded via the shop system.'