Newsflo snapped up by Elsevier

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Elsevier has acquired Newsflo, a London-based company that helps researchers and academic institutions to measure the wider impact of their work by tracking and analysing media coverage of their publications and findings.

Newsflo tracks 55,000 English-speaking global media sources and has the technology and network to expand to non-English language media. Newsflo applies this intelligence to mine emerging trends in the academic sector and to provide relevant media alerts. The Newsflo media monitoring capability will be integrated in the profiles of researchers using the Mendeley platform, providing individually customised evidence of societal impact of their research through media mentions.

Through the ongoing integration of Mendeley with Elsevier’s existing platforms, Newsflo’s media monitoring feature will become an integrated part of the workflow of researchers publishing with Elsevier, along with tools such as the 'article recommender'.
Olivier Dumon, managing director of research application and platforms at Elsevier, said: 'The demonstration of societal impact is increasingly important for researchers and research departments across many areas, including the ability to secure funding and attract students. Through this acquisition we will acquire not only the technology to enable this, but also the expertise of the two founders, who will be great assets to Elsevier in further advancing our portfolio of innovative tools to support institutional leaders and researchers’ workflows and careers.'