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New publisher group picks Dragonfly

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Dragonfly Sales and Marketing Consulting will helping the newly-formed Independent Scholarly Publishers Group (ISPG) to promote its journals around the world. ISPG is a coalition of independent publishers of journals and related academic content hosted on the HighWire platform. Dragonfly will be working with sales organisations to promote the content from ISPG publishers and journals.

The publishers and journals involved in the new group are: American Academy of Pediatrics; American Society for Nutrition; American Society for Pharmacology and Experimental Therapeutics; American Speech-Language-Hearing Association; British Editorial Society of  Bone and Joint Surgery; Company of Biologists; European Respiratory Journal; The Federation of American Societies for Experimental Biology; Genetics Society of America; Health Affairs; The Journal of Bone and Joint Surgery; Mayo Clinic Proceedings; Radiological Society of North America; and Royal College of Psychiatrists.

'We’re very excited to help kick off the Independent Scholarly Publishers Group,' commented Tom Taylor, Dragonfly sales and marketing consulting founder and president. 'We will utilise the expertise of an international network of the best sales professionals available to help this group of publishers and societies reach all the markets around the globe that can be enriched by their products and services. By forming together as a coalition, ISPG offers independent publishers the same quality of sales and marketing resources that the larger publishers have.'