IOP Publishing joins PPA

Institute of Physics Publishing has joined the Professional Publishers Association (PPA).

'People don’t tend to associate scientific content with the B2B audience as much as they would for example financial or economic data, but a huge amount of the information published by IOP is invaluable for many B2B consumers,' said Joe Hames, business media group manager for the PPA. 'We are looking forward to working with a multi-platform publisher in a multi-platform age.'