The Institution of Civil Engineers selects PCG
Publishers Communication Group (PCG) has been selected by the Institution of Civil Engineers (ICE), and its subsidiary Thomas Telford Publishing, to manage its relationships and increase penetration in the North American library market. PCG will recruit and manage a sales representative to develop opportunities for ICE’s collection of leading civil engineering and construction journals.
‘We were impressed by PCG’s ready ability to comprehend and articulate our position, and the acumen with which they tailored a solution to our specific needs,’ notes Thomas Telford’s journal sales manager Neil Byrne. ‘A North American presence is critical for us, and we are confident that this can be successfully achieved through this partnership.’
Established in 1989 as a resource for scholarly publishers to work more effectively with the global library market, Publishers Communication Group, is a division of Publishing Technology. It is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, and Oxford, England.