Ingenta partners with TrendMD and ReadCube
Ingenta has partnered with the scholarly discovery services TrendMD and ReadCube with the aim of boosting discoverability of articles hosted on its aggregated content portal Ingenta Connect.
The platform integration with TrendMD enables Ingenta Connect publishers to drive traffic to their content online. TrendMD generates personalised on-site content recommendations, based on the articles that users, and likeminded peers, are reading.
The partnership follows a pilot project that delivered a five per cent increase in overall article usage among 31 participating publishers and 96 journals, the companies say.
Paul Kudlow, MD, co-founder and CEO at TrendMD, said: 'Our partnership with Ingenta has already added 65,000 articles to the TrendMD Network and delivered high-quality referred visitors to participating publishers. During the pilot over 10,000 additional articles on Ingenta Connect were discovered by readers every month. Visitors from TrendMD recommendations viewed 2.2 articles per session and 38 per cent also downloaded full text articles. We look forward to helping more readers discover journal articles directly related to their interests and attracting new readers for Ingenta’s publisher partners.'
Publishers on Ingenta Connect also now have access to ReadCube’s Discover service, offering deep-indexing of their content for enhanced discoverability across ReadCube’s free web, desktop and mobile apps, search engines, related article feeds and its popular personalised recommendation engine. The agreement also transforms indexed collections into interactive Enhanced PDFs when read on any of the ReadCube apps. Features include hyperlinked in-line citations, annotation tools, instant access to supplemental materials and figures, clickable author names, citation history, social sharing, and Altmetrics.
Robert McGrath, co-founder and CEO at ReadCube, added: 'We’re delighted to partner with Ingenta, an organisation which shares our mission of supporting streamlined workflows for the discovery of the best scholarly literature available. The Ingenta Connect collection is an exciting addition to the ReadCube platform and we are thrilled to have the opportunity to work with them to bring their multi-disciplinary titles to our global community of readers.'
