Inderscience picks PCG for representation

Inderscience has chosen Publishers Communication Group (PCG) for comprehensive sales and marketing representation in Europe and North America.

Under the partnership, PCG will drive strategic marketing planning and regional analysis in these territories as well as undertaking upsell and renewal campaigns, sales visits and consortia negotiations on behalf of the publisher. Development of multilingual marketing materials and exhibition representation is also part of the service. The programme will target key European and North American regions in the academic, government and corporate markets.