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EMpact signs agreement with AK

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EMpact has been appointed marketing representative and consultant for Akadémiai Kiadó Zrt (AK) to increase sales among academic and research libraries.

According to the agreement, EMpact will promote and sell AK’s products in France, Germany, Italy, the Benelux and the Middle East.

Commenting on the new partnership, Erna Sári, marketing manager at Akadémiai Kiadó said: ‘We have had an extremely positive relationship with EBSCO subsidiary, MetaPress, for electronic content distribution since 2005. So, in 2008, when we decided to focus on expanding our journals distribution and customer base in the academic and research libraries sector, we selected another EBSCO company — EMpact Sales. The company has a solid reputation and extensive knowledge in the countries where they will promote our products — advantages that a medium-sized company could only obtain with a long-term investment. We are confident that their expertise will benefit Akadémiai Kiadó greatly in this new cooperative effort.’