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DataSalon launches data-quality initiative

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DataSalon has announced what it describes as 'a major new data-quality initiative targeted at the needs of scholarly publishers'.

The initiative comprises a written ‘roadmap’ report to inform publishers’ data quality strategy, and a set of data auditing and cleansing tools, to be provided as an extra module within DataSalon’s existing customer insight service MasterVision.

The company says that it has researched and compiled the ‘Data Quality Roadmap’ report as a first step for publishers to make the case for investing in the quality of their customer and related data, and to bring together a wealth of advice and best practice when considering data governance issues.

The 50-page report is said to cover all aspects of auditing, reporting and cleansing customer data, as well as documenting best practice in data standards and legislation. 

'Data quality has become an important issue for us and our clients in recent years,' noted Nick Andrews, managing director of DataSalon. 'We already integrate and de-duplicate multiple sources of customer data on behalf of our clients, so extending that service to data quality analysis is a natural next step.'

BMJ has been working with DataSalon on the beta version of the new module, and was the first client to receive the roadmap report.