CrossRef appoints Ginny Hendricks

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CrossRef, the global not-for profit digital hub for scholarly communications, has announced the addition of Ginny Hendricks to its management team in the newly-created role of director of member and community outreach, where she will be responsible for marketing, business development, member services, and product support.

Ginny previously ran Ardent Marketing for nine years, where she consulted with publishers to develop multichannel marketing plans, brand and launch online products, and build engaged communities. Prior to consulting she managed the launch of Scopus at Elsevier, where she established advisory boards and outreach programs with library and scientific communities.
Executive director, Ed Pentz, said: 'I'm very pleased Ginny is joining the CrossRef team; her international experience, background in scholarly publishing, and digital marketing expertise, make her the perfect person to spearhead the CrossRef brand, lead outreach around the world, and contribute to our ongoing success.'

Hendricks added: 'CrossRef is indispensible to the reliable running and progression of scholarly communications and its scope is broadening to accommodate changing publisher needs and serve the wider communities. I'm excited to work with some great people and to be able to contribute to such a central part of scholarly publishing.'