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BMJ boosts activities in China

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The BMJ Group has opened a sales office in Beijing to capitalise on the growing opportunities for medical publishing in China.

The group already believes this move to have been a success. CALIS, the China Academic Library & Information Service, on behalf of a number of leading medical schools in China has purchased all BMJ Group Journals, including the British Medical Journal on-line (bmj.com) and BMJ Clinical Evidence.

The BMJ Group has also signed a three year agreement with the Peking University Medical Press (PUMP) to publish a printed version of BMJ Clinical Evidence in the Chinese language.

In addition, the BMJ Group has produced a Chinese language interface and navigation for BMJ Clinical Evidence online so that medical students, researchers and doctors in China can make better use of the online version. This is said to be part of a wider group strategy to ease access to vital resources. The initiative is being expanded to other languages which include Spanish, Turkish, Japanese and Thai.