Accucoms expands its business in Latin America

Accucoms has launched a sales representation service for publishers wishing to increase their sales in Latin America. This is in response to recent research by the company, which indicated that the market in Latin America for scholarly content is growing and that librarians are keen to expand their online collections. Currently, language barriers, differences in time zones, access to marketing information and the lack of communication from publishers based in North America and Europe make it very difficult for Latin American librarians to buy their products.

Accucoms' new sales representation service in the region will include face to face selling, account management, representation at library events, telesales and local language marketing activities.