Effective Journals Marketing

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Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

Programme

  • Changing business models: their impact on marketing
  • Changing products: what do customers want?
  • Changing customers: new markets, personalization and community building
  • Changing organizations: new competitors, branding, positioning
  • Marketing to end-users, authors and librarians: key objectives and tactics
  • Extending the marketing toolkit: search engines, social media, digital media etc.
ALPSP
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