Thanks for visiting Research Information.

You're trying to access an editorial feature that is only available to logged in, registered users of Research Information. Registering is completely free, so why not sign up with us?

By registering, as well as being able to browse all content on the site without further interruption, you'll also have the option to receive our magazine (multiple times a year) and our email newsletters.

Effective Journals Marketing

Share this on social media:

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

Programme

  • Changing business models: their impact on marketing
  • Changing products: what do customers want?
  • Changing customers: new markets, personalization and community building
  • Changing organizations: new competitors, branding, positioning
  • Marketing to end-users, authors and librarians: key objectives and tactics
  • Extending the marketing toolkit: search engines, social media, digital media etc.
ALPSP
Other tags: 
Company: