Solving the Customer Data Puzzle for Academic Publishers

Countless hours are lost to slow, clunky systems, inadequate technical infrastructure, poor data quality and a lack of management and reporting functionality. Navigating legacy systems in technical silos that don’t talk to each other is an enormous drain on marketing and sales resources. Integration and consolidation of data is one of the most effective ways to tackle these issues. But what are the problems you have to work through and what results can you hope to achieve?

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