Charlesworth partners with APS on WeChat marketing in China

Charlesworth, a leading provider of publishing solutions in China, has announced a strategic partnership with the American Physical Society (APS), a renowned publisher of peer-reviewed physics research journals. Through this collaboration, Charlesworth will provide comprehensive WeChat marketing services to APS to support its engagement with the Chinese physics community.

The American Physical Society (APS) is a nonprofit membership organisation working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, education, outreach, advocacy, and international activities. By partnering with Charlesworth, APS seeks to leverage the power of WeChat, a popular social media platform in China, to connect with the Chinese physics community and expand its reach in the region.

“We are thrilled to be working with Charlesworth, a leader in providing innovative marketing solutions in China,” said Larry Grodsky, Head of Integrated Marketing Communications, Research & Journals at APS. “By harnessing Charlesworth’s expertise in WeChat marketing, we aim to significantly enhance our engagement with the Chinese physics community.”

“We are excited to partner with APS, a cornerstone of physics publishing,” said Andrew Smith, Product and Marketing Director at Charlesworth. “Our data-driven WeChat marketing strategies will support APS journals in engaging with the Chinese physics research community, through a fully localised solution.”