Publishers are natural content marketers—while other industries must generate new content to be successful “content marketers,” publishers already have a treasure trove of it and create more every day.
But scholarly and professional publishers have traditionally seen themselves as content curators and nurturers, not content marketers. Much of their staff were—or still are—scholars and professionals in their respective fields, after all.
When you visit the doctor with a worrying symptom, or take your sick dog to the vets, you assume that the practitioner you consult is basing his diagnosis and treatment decision on the best available evidence, and not just on a quick Google search. After all, the pace of progress and change in scientific research is rapid, and it may be some years since your doctor did her training.
Open Access has transformed academic publishing. A majority of the world’s academic publishers follow a hybrid model for at least some journals; around 43% of academic content published in the UK is Open Access. The rising tide of OA content brings its own challenges, none more significant than how the broadest possible audience can find quality, peer reviewed open research.
Make sharing content easy to help combat illegal content sharing on social collaboration networks
Is archive content relevant to current research and why is it still so valued in the ‘digital era’?
