E-book consumer favour tablets, says study

E-book consumers are opting for tablets as dedicated e-readers drop in popularity, according to a recent Book Industry Study Group (BISG) survey.

The latest instalment of the study shows that, over the course of just six months, consumers' "first choice" preference for dedicated e-readers such as those from Amazon and Barnes & Noble declined from 72 per cent to 58 per cent. Tablet devices are now the most preferred reading device for more than 24 per cent of e-book buyers, up from less than 13 per cent in August 2011.

The increase in tablet preference was not primarily for Apple's iPad (which rose by just over one per cent), but for non-Apple tablets, especially for those from Amazon and Barnes & Noble. These non-Apple devices increased from five per cent to 14 per cent over the same period.'The movement from dedicated e-readers to multi-function tablet devices is an important one for publishers to understand, as it allows them to deliver a richer, more interactive e-book experience,' said Angela Bole, BISG's deputy executive director.

Twitter icon
Google icon icon
Digg icon
LinkedIn icon
Reddit icon
e-mail icon

Publishing platforms are the true drivers of digital content within the scholarly industry. Tim Gillett gets up close


As the scholarly publishing world adopts altmetrics, the ways in which the data is used are developing fast, reports Rebecca Pool


For academic libraries, the future is cloud-based. Here, Scott Livingston, OCLC’s executive director for market strategy, shares his outlook – while we look at a new community project to develop a cloud-based library services platform


After learning to fly a plane, and then teaching German business executives to speak English, London Info International’s Philip Ditchfield also worked in pharma and publishing sales