Macmillan Distribution's new subscription business uses Publishing Technology platform

Book distributor Macmillan Distribution (MDL) is launching a new subscriptions platform that will be delivered via Publishing Technology’s advance enterprise system.

MDL says that it will implement the digitally-native Order to Cash module of advance to expand into the journals fulfilment market. This promises to offer publishers 'an increasing number of subscription-based models for both digital and physical content and providing readers with a seamless user experience at the point of purchase'.

Hart Publishing, now part of Bloomsbury Academic, will be the first of MDL's clients to take advantage of the new service, and the company expects to announce more clients over the coming months.

Matthew Hogg, commercial director, Macmillan Distribution (MDL) noted: 'A rapidly developing digital supply chain requires a flexible solution to fully manage products, revenues and reporting.  In choosing Publishing Technology’s impressive advance system, we will not only have the tools to roll out our new subscriptions service, but opportunities for other new business developments in the future. Critically, that investment to future-proof our business also extends new opportunities to our clients.'